commercial leadership, not consultancy
The framework decodes the human dynamics and power positioning behind every buying decision — drawn from 30 years on both sides of the table.
Who actually decides and when. Usually it’s earlier, and elsewhere, than the meeting you’re invited to.
Why “we’re happy with our current supplier” is rarely about the product — and what’s actually holding it in place.
Status, safety, control. What your buyer is protecting decides how your offer is heard.
What’s being weighed after you leave the room and how to be in it without being there.
The unspoken fear that kills more deals than price: the cost of being wrong about you.
How to be the safe, obvious, low-risk choice before the comparison even begins.
This is advisory work — applied directly to your accounts, your pipeline, your team. Limited engagements, by enquiry.
Advisory only · not a membership · direct engagement with Linda
